Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub
Marketing Insider Group
JULY 13, 2020
Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade. We have come to embrace the concept of “Modern Marketing” over that time, with marketing and digital transformation seeming to accelerate constantly. We’re starting to see these profound transformations.
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