Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

Transform 141

Transform Event Marketing Thought Leadership Analytics 141

Marketing Insider Group

JULY 13, 2020

Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade. We have come to embrace the concept of “Modern Marketing” over that time, with marketing and digital transformation seeming to accelerate constantly. We’re starting to see these profound transformations.

Transform 80

Transform CMO Direct Mail Global Marketing 80

Set Up

SEPTEMBER 19, 2023

Resnick: The packaging industry arrived a little late to the digital marketing party, but it has been an exciting journey to see how it has transformed the way we do business. Historically, a traditional marketing approach was standard in the packaging space. But it has truly transformed how we do business. #3

Transform 59

Transform B2C Direct Mail Food 59

Marketing Insider Group

JULY 29, 2021

She does this by first identifying every touchpoint a client has with a brand and then seeking to optimize every step in a customer’s journey. Hodak has spent decades researching how customers are transformed into brand evangelists, effectively serving as unpaid cheerleaders in their personal circle of influence.

Transform 126

Transform Customer loyalty Customer Journey Customer 126

Martech

AUGUST 2, 2022

Across the last seven quarters the most common categories of companies that were acquired were: Advertising Analytics Audience segmentation Campaign management Content marketing Conversational marketing Customer journey/lifecycle management Customer engagement Customer experience Customer service Data management Email Events Marketing automation Payments (..)

Product Life Cycle 117

Product Life Cycle CRM Marketing Automation Platform Customer Journey 117

Econsultancy

DECEMBER 13, 2021

Nearly 64% of those surveyed stated they had recorded a decrease in marketing spend between April and June, compared to 25% who recorded a decrease between January and March. of organisations reported cuts to their events marketing budgets in Q2, with just 3.6% Customer Journey Mapping Best Practice Guide.

Advertising 52

Advertising Advertisers Retail Shoppers 52