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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

Creates a consistent brand experience: An integrated customer experience provides a consistent brand experience for users across every touchpoint, whether chatting with a customer support agent over the phone or visiting a physical store. Complement your market research with data sources.

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How To Strike A Balance Between Global and Local Marketing

Pam Didner

While corporate values generally remain universal, messaging usually needs to be refined by markets to hit the target audience effectively. For everyone to win across the scale, it’s crucial for the two ends of the spectrum to work together as marketing research and strategies are developed and executed. Email marketing.

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Unprompted: Can agencies survive the AI apocalypse?

Unbounce

I think there’s always gonna be those early adopters who jump on the new technology and they’re looking for those opportunities to do what they already do, but do it better or get better results or do things more efficiently for their clients. There’s so many agencies out there.