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Mastering Target Audience Analysis: A Practical Guide With Real-World Examples

Vertical Response

By delivering useful and relevant content, businesses can establish themselves as thought leaders, contributing to the development of trust and long-term customer loyalty. By understanding audience interests, behaviors, demographic data, and potential interest in products, businesses can capture the essence of their ideal customer.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Out of all subcategories in main media marketing, OOH budgets unsurprisingly were hit the hardest (-61.2%), followed by audio (-50.0%) and published brands (-49.2%). Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. year-on-year.