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Understanding Email Marketing Email marketing is a powerful marketing channel and form of directmarketing that uses email to promote products and foster brand loyalty. These emails play a crucial role in confirming actions and providing additional information to guide customers through their next steps.
Compliance with legal frameworks, such as the CAN-SPAM Act and GDPR, is essential to maintaining trust and avoiding penalties in email marketing. Understanding Email Marketing Email marketing is a directmarketing strategy involving sending commercial messages via email.
High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. 44% of B2B marketers have ‘completely changed’ their marketing channel mix since the pandemic began.
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