article thumbnail

What is retargeting and how does it work

Rock Content

Thus, by directing marketing efforts to these leads, the chances of conversion are higher. According to data from the platform itself, over 37,000 companies use the service to increase sales, strengthen the brand, and generate customer loyalty. billion monthly active shoppers. Perfect Audience.

article thumbnail

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Out of all subcategories in main media marketing, OOH budgets unsurprisingly were hit the hardest (-61.2%), followed by audio (-50.0%) and published brands (-49.2%). Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%.