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Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’

Econsultancy

In the ‘purchase’ stage, digital shelf analytics could help with product optimisation – pricing, promotions, or ratings – while consumer engagement scoring could improve customer loyalty in the ‘loyalty expansion’ stage. Do we have the team to do it? Is it going to drive us gain?

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12 Best Practices for Using Content in Your Growth Strategy

Marketing Insider Group

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Converting into customers. For example, the average person only spends one minute per day on Twitter – is that worth your energy? Converting into leads.

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19 Content Marketing Best Practices to Propel Your Growth

Marketing Insider Group

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. For example, the average person only spends one minute per day on Twitter – is that worth your energy? It’s easier to optimize when you know what you’re looking for.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Key performance indicator (KPI). A key performance indicator (KPI) is a metric tracked over time to determine progress towards a valuable business goal. Social media KPIs might include audience growth rate, amplification rate, and customer satisfaction score. Instant message. See Direct message. —J—.