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The Art of Tailored Curation: Leveraging Niche Content to Boost Customer Loyalty

Scoop.it!

These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. The more places you publish the content, the better.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Examples: Become the market leader in the industry Double revenue within 12 months Improve brand reputation and customer loyalty Create Specific and Measurable Marketing Goals Once you’ve set your objectives, brainstorm marketing goals to help achieve them. Use performance data to optimize your targeting, messaging, and creative.

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12 Best Practices for Using Content in Your Growth Strategy

Marketing Insider Group

Before you can place content in your growth strategy, you need a growth strategy. Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Converting into customers. Sharing or forwarding your content. Social Insider.

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19 Content Marketing Best Practices to Propel Your Growth

Marketing Insider Group

But then you can’t put a strategy in place and forget all about it. Map Your Goals and KPIs with Content Before you can place content in your growth strategy, you need a growth strategy. Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform.