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Leveraging Industrial Content Marketing for Manufacturers—a Key Strategy for Lead Generation

Tiecas

It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience. Some refer to it as inbound marketing , which is a business methodology that attracts customers by creating valuable content and experiences tailored to them.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Content marketing. Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. Inbound marketing. Key performance indicator (KPI). See Conversion rate.