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How to develop a winning B2B ideal customer profile

Martech

Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. But they often don’t even care whether their company might need this product or service. A client wants to target a nationwide manufacturer. Short-term contracts.

Customer 111
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Personalized marketing: What it is, benefits & real-life examples

Use Insider

Higher customer loyalty, retention, and lifetime value (LTV). Personalization lets you deliver relevant messaging, content, and product recommendations through the entire customer lifecycle, which is vital for retaining customers in the long term. Which products, services, categories, or attributes interest them.

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16 marketing automation platforms your organization should consider

Martech

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration.