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Confessions Of A B2B Marketer

Marketing Insider Group

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I think we see something closer to the right mix.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning.

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning.

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Direct Marketing: What it is and 5 direct message marketing examples

Sprout Social

In this article, we’ll break down the leading direct messaging strategies and how you can use them to transform your social media outreach. It can deliver short-term wins (Example: Registering for an event) or help foster long-term relationships (Example: Joining a loyalty program). What is direct marketing? Email marketing.

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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

Reach across the aisle – It is time to embrace both push and pull – centered around the customer in a truly integrated approach. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

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Social Media and the Case for Marketing Optimism

Marketing Insider Group

Reach across the aisle – It is time to embrace both push and pull – centered around the customer in a truly integrated approach. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.