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What is marketing operations and who are MOPs professionals?

Martech

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

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#CalendarProblems: 3 Signs Your Marketing Calendar is Holding You Back

Adobe Experience Cloud Blog

Author: Maggie Jones Today, I’d like to share some breaking news from the Bureau of Obviousness: marketers have a lot on their plates. Regardless of what kind of marketing you do, or the size of your team, or the annual revenue of your company, you’ve probably learned to multi-task in your sleep. You Have More than One Calendar.