Martech

MAY 15, 2023

As martech and marketing operations leaders, this open access is both a blessing and a challenge. That experiment demonstrated that training MarTechBot with this site’s content would result in customized answers for marketers. New marketing ops roles. The potential rekindling of marketing-IT “infighting.”

Marketing Automation Platform 85

Marketing Automation Platform CRM User-Generated Management 85

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Not a sophisticated strategy, but referrals were obviously effective and this was a time before the demand generation marketer even existed (at least under that moniker). If only I knew then what I know now… The Marketing Game Has Changed. The same goes for marketers in other fields. No firm wants to get audited or fined.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 14, 2014

Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. What I failed to realize was that marketing operations (affectionately known as “MOPS” at Marketo) is at the core of a well-run marketing team.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Acquisition Marketing Marketing 134

Adobe Experience Cloud Blog

OCTOBER 7, 2015

Author: Shyna Zhang In my work, I have had the pleasure of speaking with numerous enterprise marketers from around the world. According to research from the Marketing Leadership Council, the formula for successful marketing automation deployment is comprised of: 50% of your success comes from organizational alignment.

eBook 134

eBook Thought Leadership Marketing Automation Platform Global Marketing 134

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Facebook Groups are underrated by marketers. Join or Create a Facebook Group.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Adobe Experience Cloud Blog

MAY 2, 2013

Pierce leads Demand Generation at 360pi and runs a blog called Epic Marketing Fails. Buyers have changed forever, and marketers need to adapt. Executives are demanding that marketers prove ROI from their investments. As anyone who uses marketing automation knows, now more than ever it’s important to work smarter.

Marketing Automation Platform 134

Marketing Automation Platform New Technology Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 8, 2015

Author: Veronica Holmes One of the biggest questions facing companies that are just starting out on their marketing automation journey is how to effectively prepare their business and teams for the changes ahead. While all marketers have the ability to use these tools effectively over time, every project has a beginning.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

MAY 2, 2014

Author: Tania O''Connor I’d been a marketer for 17 years when I joined Marketo. In my previous job, as a marketing director at another company, I’d inherited Marketo’s marketing automation platform. Organize all of your marketing automation activity in folders, and follow a standard naming convention.

Thought Leadership 133

Thought Leadership Finance Marketing Automation Platform Marketing 133

Marketing Insider Group

JUNE 15, 2015

Calculating return on a marketing investment (ROMI) is something of an art form. Unlike capital investments, which have a fixed, upfront cost and clear results, marketing investments evolve over time and have both empirical and intangible results. But marketers are eager to “hack” the process. Practice Social Marketing.

Telemarketing 86

Telemarketing Marketing Automation Platform Outbound Marketing Whitepaper 86

Adobe Experience Cloud Blog

NOVEMBER 15, 2017

Account-based marketing (ABM) is a game-changer, but it’s not uncommon for sales to push back against implementing it as a new strategy. The reality is, the sales team is not only holding marketing back from a necessary evolution, they are holding themselves back if they’re not getting on-board with ABM. It’s understandable.

Marketing 134

Marketing Marketers Thought Leadership Marketing Automation Platform 134

Adobe Experience Cloud Blog

JULY 5, 2013

Author: Justin Gray When a brand seeks to harness the power of marketing automation, it’s easy to be distracted by expecting dramatic results right away. You’re ready to see an exponential increase in click-throughs on your emails, registrations for your webinars, and number of leads generated from every marketing campaign.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

APRIL 20, 2012

by Kelly Waffle What do football and B2B marketing have in common? Unfortunately, this “statistic free” scenario is happening in B2B marketing departments around the world—where up to 40 percent of them do no kind of marketing accountability for a variety of reasons. They both rely on analytics to drive success.

Analytics 109

Analytics Marketing Automation Platform Marketing Marketers 109

Martech

JULY 23, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you ready for embracing change as the new constant? You’re going somewhere with this new marketing technology. Chris Wood, Editor.

Transform 126

Transform Manufacturing Advertising Advertisers 126

Adobe Experience Cloud Blog

APRIL 7, 2016

Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. Recently, I spoke about sales and marketing alignment during my presentation,“Close More Deals with Effective Lead Scoring”at the InsideSales.com Sales Acceleration Summit.

Thought Leadership 91

Thought Leadership Marketing Marketers Marketing Automation Platform 91

Martech

DECEMBER 15, 2023

Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same benefits as their enterprise counterparts. The big difference is that small business platforms are streamlined and more affordable.

Marketing Automation Platform 121

Marketing Automation Platform Price Marketing Marketers 121

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. How can they share it? How do we show ROI?

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM User-Generated 134

Adobe Experience Cloud Blog

JANUARY 27, 2016

But as the predictive sales and marketing landscape has flourished (with new vendors emerging and $242 million in venture capital funding last year alone), old school definitions of prospect management are quickly losing their relevancy. This is one reason why some companies still rely on “spray and pray” marketing techniques.

Management 89

Management CRM Thought Leadership Marketing Automation Platform 89

Adobe Experience Cloud Blog

OCTOBER 31, 2016

Author: Patrick Groover This spooky Halloween tale is not for the faint of heart (in terms of marketing disasters, that is). Igor, who was newly promoted to VP of Marketing, was excited to have his first chance to lead the team in executing the renowned Halloween-a-thon campaign. This would be the perfect Halloween. They demanded more.

Marketing Automation Platform 134

Marketing Automation Platform Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 2, 2016

Author: Patrick Groover Marketers are always looking for the next best thing. So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership CRM 134

Adobe Experience Cloud Blog

JUNE 22, 2015

Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Adobe Experience Cloud Blog

OCTOBER 3, 2016

Author: Joel York You might have heard about the rule that marketing managers should spend about 95% of their time thinking about marketing and 5% of their time thinking about management. However, marketing doesn’t live in isolation. However, marketing doesn’t live in isolation. Prepare for a Flood of Work.

Management 134

Management Thought Leadership Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

APRIL 25, 2014

Author: Maggie Jones Today, I’d like to share some breaking news from the Bureau of Obviousness: marketers have a lot on their plates. Regardless of what kind of marketing you do, or the size of your team, or the annual revenue of your company, you’ve probably learned to multi-task in your sleep. You Have More than One Calendar.

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Use Insider

FEBRUARY 27, 2023

Take the example of retail: Although 66% of retail brands increased their digital marketing spend in 2022, one-in-five retail marketers said their martech didn’t do what they needed it to. Meanwhile, more than 60% of marketers said their martech stack was too complex. Or need some tips on how to get the best out of the platform?

Retail 52

Retail eCommerce Digital Marketing Marketing Automation Platform 52

Adobe Experience Cloud Blog

OCTOBER 29, 2018

When initially building a company or trying marketing automation tools for the first time, a company might select a solution that is just “good enough” and not too complex for their team. Typically, it is the result of having a marketing team that is just beginning to implement digital engagement strategies.

Marketing Automation Platform 132

Marketing Automation Platform Digital Marketing Communications Thought Leadership 132

Martech

JULY 22, 2021

Choosing the right vendor and technology for your marketing initiatives is one of the most critical decisions you can make in those early stages. For example, I’ve seen marketing teams select tools that couldn’t integrate with the rest of the stack, and IT teams select platforms with prohibitively bad usability for marketers.

Marketing Automation Platform 118

Marketing Automation Platform Price New Technology Place 118

Adobe Experience Cloud Blog

FEBRUARY 2, 2016

Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available. Now let’s talk data. Engagement.

Non-Profit 106

Non-Profit Thought Leadership Key Performance Indicator Marketing Automation Platform 106