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Your Customer Wants to Be the Hero

Adobe Experience Cloud Blog

The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “ How Millennials Killed Mayonnaise ” and “ Blame Millenials for the Vanishing Bar of Soap ” make us laugh, but in many ways, they aren’t entirely off-base.

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Your Customer Wants to Be the Hero

Adobe Experience Cloud Blog

The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “ How Millennials Killed Mayonnaise ” and “ Blame Millenials for the Vanishing Bar of Soap ” make us laugh, but in many ways, they aren’t entirely off-base.

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Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Adobe Experience Cloud Blog

This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. It’s easy to lose sight of mobile’s larger strategic role in our engagement with prospects and customers. Mobile Marketing'

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What Is a Marketing Strategy?

Marketing Insider Group

Proof: How can you show the business that what you’re doing is winning customers? Pictures: Marketing is becoming increasingly more visual. POV: Setting yourself apart with a thought leadership strategy is important too. Any suggestions for some additional Marketing Ps? Why you need a marketing strategy?