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In the Relationship Era, No One Should Be Marketing to Strangers

Adobe Experience Cloud Blog

Marketing in the Relationship Era. To put it simply, the Relationship Era describes businesses’ gradual shift to long-lasting relationships with prospects and customers. With chatbots, automated (but customized) email drips, and robust CRM tools that house conversations and files, the potential is unlimited.

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The 4 Cs of Social Media

Marketing Insider Group

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them.