OnPassive Marketing
AUGUST 26, 2022
For many marketers, customer marketing is just as important as the product itself and is essential for ensuring your products are successful. However, with digital products such as websites and apps becoming more prevalent today, it is becoming harder to understand the purpose of customer marketing in the digital era.
Base.ai
APRIL 19, 2023
So, first off, although it may be obvious to some, here’s an answer to a question I was kind of afraid to ask when I first entered the realm of customer marketing: What’s the difference between Upsell, Cross-Sell and Expansion? Expansion typically involves creating new products or services or entering new markets altogether.
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Martech
DECEMBER 21, 2022
Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.
Hubspot Marketing
MAY 14, 2019
In recent years, any stance taken on sensitive social issues can be considered controversial marketing. Customer Marketing. Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries. Guerrilla Marketing.
GrowPowerful
MARCH 5, 2023
It’s not all about marketing and tactics. A few minor product or landing page modifications can help you tap into a new market opportunity. Marketing playbooks and strategies that have worked shouldn’t be thrown away because of a hot new trend. It’s all about Growth, stupid! But it requires product focus.
Sprout Social
FEBRUARY 16, 2023
Brands need to engage in that dialogue to effectively provide service to their customers.” Market shifts may tempt some to pump the brakes on brand marketing efforts, but that’s a risk you can’t afford to take. Use it to spark new marketing ideas that will help your brand stand out among the rest.
Adobe Experience Cloud Blog
OCTOBER 25, 2018
Marketing in the Relationship Era. To put it simply, the Relationship Era describes businesses’ gradual shift to long-lasting relationships with prospects and customers. If anyone’s looking to help sales and marketing teams collaborate better, this could be the solution that gets everyone onto the same page.
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