Marketing Insider Group

DECEMBER 4, 2012

I predicted more CMOs would move to change the marketing mindset from one of promoting products to one of creating valuable customer-focused content. Outside of the very few consumer marketing examples like the CocaCola Journey , I’m not sure I got that one right. Where did I fall short?

Content Marketing 88

Content Marketing Telemarketing Thought Leadership Marketing 88

Litmus

NOVEMBER 4, 2020

In this blog post, we interview Shazad Beharry, Senior Manager, Customer Marketing at AutoNation. We take a peek behind the marketer and the email-first omnichannel remarketing strategy that won them their Email First Excellence Award. Senior Manager, Customer Marketing. Shazad Beharry. AutoNation.

Telemarketing 98

Telemarketing Law User-Generated Price 98

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Outbound Marketing Outbound marketing is where you make first contact with consumers. Examples include TV and radio adverts, telemarketing, direct mail and online ads.

PR 52

PR Marketing Marketers User-Generated 52

Litmus

JANUARY 22, 2021

Shazad is the senior manager of customer marketing at AutoNation, which is a pretty big auto retailer across America. So I worked with my leadership team at my previous company to develop a email marketing program. So we run customer marketing program in terms of email, direct mail and SMS.

Direct Mail 112

Direct Mail Telemarketing Retail Email Marketing 112