Customer Product Product Life Cycle Product Marketing 
Hubspot Marketing
JANUARY 15, 2020
This is a great example of the product life cycle (PLC) in action. Overall, the concept of the product life cycle is to help businesses make decisions on how to mature and grow in the marketplace. For example, a brand new product will market differently than a well-established, mature product.
Content Marketing Institute
NOVEMBER 29, 2017
Not having a centralized method of creating, managing, and distributing content costs more, hurts revenue, impedes sales, or challenges your ability to effectively service customers. It’s necessary for the future of customer experience. Moving content closer to the customer. But, this argument is almost never universally true.
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