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Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel

Animalz blog

Matt Hummel [00:13:36]: You know, we have we have inventory, if you will, that supports every industry, and we and we dip into health care and manufacturing and financial services. But we work with b to b marketers, and specifically, generally speaking, folks who are in a revenue oriented role, so think digital, demand, ABM.

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What’s new and what’s working, in B2B channel partner marketing

Martech

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.