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5 tips to boost user adoption of new martech tools

Martech

Therefore, it is critical to get your end-users engaged and using new technologies early and often. Here are five tips to help drive user adoption of new martech tools. It is natural for end users to resist the inevitable changes when asked to adopt new technology. Use your customer success manager.

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How to Become a Fractional CMO

Duct Tape Marketing

Fractional CMOs typically bring their wealth of experience to guide marketing efforts, helping companies refine their brand messaging, identify ideal clients, improve client retention and more. For instance, if you’ve spent years working on startup companies’ digital marketing campaigns, then that might be your ideal client base.

CMO 71
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CMO Confessions Ep. 41: Pierre Custeau of MRP

On24- CMO Confessions

Getting Started with Digital Marketing. Insight-Driven Marketers and Customer-Centricity. Cheri Keith: Hello, and welcome to CMO Confessions, the B2B marketing and sales podcast, where I speak with amazing guests about what it really means to be a marketing leader in today’s business world. CMO Challenges.

CMO 52