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Five ways to harmonize PPC and SEO to boost ROI by Adthena

Search Engine Land

Lingering recession worries mean budgets remain under close scrutiny, and digital marketers must show ROI for every move they make. What’s more, search can provide a lot of real estate for the buck. Everybody’s feeling the pinch. This article was written by Adthena in partnership with Conductor.

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4 tips to lead a world-class remote marketing team

Rock Content

Firms like AT&T reported saving $30 million a year on real estate alone. If you need guidance on successfully managing a distributed team refer to this remote work guide from Toptal. He has more than seven years of experience in digital marketing. Remote working is great for the bottom line!

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13 Fresh Ideas to Get More Content Marketing Zing From Employees

Content Marketing Institute

We’re a merged real estate team with a marketing department that handles five brands across many digital platforms. Employees at CIENCE help our marketing efforts by participating in day-in-the-life pieces. Eric Quanstrom, chief marketing officer, CIENCE. Have fun with them (and relevant news).