Direct Mail eBook Key Performance Indicator Thought Leadership 
Adobe Experience Cloud Blog
MAY 8, 2019
It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Whether it’s your weekly email newsletter, an ebook, or a product demo, make sure the things you put out into the world are valuable.
Adobe Experience Cloud Blog
APRIL 14, 2016
Marketing efforts are not designed to meet key business objectives. In my opinion, the biggest mistake marketers today make is not tracking key performance indicators back to corporate business objectives. A great example is that most millennials communicate using mobile, while retirees prefer to use email or direct mail.
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