Adobe Experience Cloud Blog
AUGUST 13, 2018
The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. However, it is easier for many companies to be compliant under the GDPR with direct mail than with phone and email marketing. The GDPR and Direct Marketing. Drive Consumer Opt-In with Direct Mail Automation.
Adobe Experience Cloud Blog
MARCH 19, 2020
Offline channels like direct mail, however, remain incredibly effective at driving awareness and engagement. In addition, sending physical and digital items like direct mail, custom gifts, corporate swag to your audience creates a more emotional experience than digital outreach —meaning it’s a better tool for building relationships. .
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Adobe Experience Cloud Blog
MAY 2, 2017
Connect Email and Direct Mail. What can make it even more powerful, though, is triggering direct mail as a follow-up to email marketing campaign. These are just a few ways to reduce the gap between online and offline marketing, for more please download our ebook on the topic. We would love to hear them!
Adobe Experience Cloud Blog
OCTOBER 3, 2018
Whether it’s the demand generation team evaluating our email marketing experience , or our account-based marketer strategizing how to make direct mail plays even more experiential, it’s clear that experience is baked into everything we do. The same goes for our direct mail plays.
CXL
MAY 27, 2022
While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Appearances on popular podcasts and thought leadership on social media can establish your brand as an industry expert.
Adobe Experience Cloud Blog
MAY 8, 2019
It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. Whether it’s your weekly email newsletter, an ebook, or a product demo, make sure the things you put out into the world are valuable.
Adobe Experience Cloud Blog
OCTOBER 5, 2017
Send an email or direct mail invitation, allowing attendees to plan. There are multiple ways you can follow up after an event: email, direct mail, social media, phone calls, and online conferences. Go Beyond Email Invitations. You want to get back to the hot leads first so you don’t lose the opportunity. Make It Easy.
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