Martech

NOVEMBER 27, 2023

That’s not to say this isn’t an important piece of the puzzle, but as it’s increasingly common for marketing automation platforms to sync directly with your CRM system, there is a lot more risk — and opportunity — in understanding the bigger picture of how data is flowing into your CRM system before it hits your marketing automation platform.

Direct Mail 113

Direct Mail CRM Marketing Automation Platform Advertising 113

Adobe Experience Cloud Blog

JUNE 4, 2018

I say underrated because many people have falsely speculated that email will die out due to new technology and the changing digital age. However, according to the DMA, emails had a median ROI of 122%, much higher than social media, paid search, and direct mail. Personal or Meeting Emails.

Customer 134

Customer Direct Mail Thought Leadership B2C 134

Marketing Insider Group

NOVEMBER 11, 2019

Technology is a key part of digital transformation but not the only part. Your marketing team is best placed to understand the customer journey and the opportunities that come with going digital, and so your marketing department, led by your CMO, should be in charge of your overall transformation.

Transform 85

Transform Direct Mail Customer Journey Marketing 85

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Users can import data, build segments and triggers, and create relevant marketing campaigns that engage customers on their favorite channels.

Marketing Automation Platform 120

Marketing Automation Platform CRM Manufacturing B2C 120