Martech

NOVEMBER 27, 2023

That’s not to say this isn’t an important piece of the puzzle, but as it’s increasingly common for marketing automation platforms to sync directly with your CRM system, there is a lot more risk — and opportunity — in understanding the bigger picture of how data is flowing into your CRM system before it hits your marketing automation platform.

Direct Mail 98

Direct Mail CRM Marketing Automation Platform Advertising 98

Adobe Experience Cloud Blog

JULY 31, 2013

Author: Dayna Rothman Rumor has it, email is dead. It seems that each time a new technology is introduced, people claim it will kill our reliance on email. So reports of emails death seem greatly exaggerated. Brought to you by Email Marketing Software from Marketo.

Direct Mail 134

Direct Mail Thought Leadership Millennials Email Marketing 134

Digital Marketer

DECEMBER 19, 2022

As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor. They haven’t gone away entirely, though, and some businesses still make good use of TV, direct mail, SMS & sales calls, and even the good old billboard. New Marketing Channels.

Transform 83

Transform eCommerce Retail Entertainment 83

Adobe Experience Cloud Blog

JUNE 4, 2018

I say underrated because many people have falsely speculated that email will die out due to new technology and the changing digital age. However, according to the DMA, emails had a median ROI of 122%, much higher than social media, paid search, and direct mail.

Customer 134

Customer Direct Mail Thought Leadership B2C 134

Martech

JANUARY 13, 2022

While email is traditionally central in any marketing automation platform, Marketo Engage claims to support the following marketing channels: Email. Direct mail. Snapshot: Marketing automation. For today’s marketers, automation platforms are often the center of the marketing stack.

Marketing Automation Platform 113

Marketing Automation Platform CRM Direct Mail Price 113

Marketing Insider Group

NOVEMBER 11, 2019

Advances in digital technology have transformed the world of marketing, perhaps more than any other industry. Most marketers didn’t see this brave new world of digital as a threat, but rather as a game-changer.

Transform 86

Transform Direct Mail Customer Journey Marketing 86

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Users can import data, build segments and triggers, and create relevant marketing campaigns that engage customers on their favorite channels.

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117