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3 Reasons Why Marketing Automation Is No Longer Optional for the Banking Industry

Adobe Experience Cloud Blog

In fact, 91% of marketing automation users agree it is very important to the overall success of their online marketing activities. In fact, banks and credit unions only use a fraction of their collected data to generate consumer insights and enhance the customer journey. Marketing automation is no longer just an industry buzzword.

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16 marketing automation platforms your organization should consider

Martech

Budgeting and planning leverage marketing, CRM and finance systems to measure, track and optimize marketing performance. This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage. ActiveCampaign.