DirectMail2.0

MAY 7, 2024

is pleased to announce it has expanded its tech ecosystem with the acquisition of 40-year-old mailing institution Who’s Mailing What! WMW), a direct mail performance and insights tracking platform with a database of more than 300,000 scanned and cataloged mail pieces. The acquisition of Who’s Mailing What!

Direct Mail 52

Direct Mail Real Estate Finance Copywriting 52

Marketing Insider Group

MAY 30, 2023

Direct mail: Since it can be difficult to measure the effectiveness of a direct mail campaign, add a tracking mechanism, like a unique URL or promo code, to each piece of mail to monitor conversion and response rates. Use data visualization tools like charts and graphs to bring each channel’s performance to life.

Direct Mail 114

Direct Mail Finance Marketing Marketers 114

Martech

NOVEMBER 30, 2021

A good response here might be, “I see the urgency with your tradeshow happening, but the team is working on the direct mail postcards you asked for a few weeks ago and we’re right in the middle of them. If we continue, those can get mailed this week. If we continue, those can get mailed this week.

Direct Mail 115

Direct Mail Finance Price Marketing 115

Faraday

APRIL 30, 2021

The pandemic has destabilized many consumers’ financial situations, forcing them to reprioritize their finances in order to stay out of debt. This article is part of our Customer Spotlight series , highlighting the creative ways our customers use data science to grow smarter.

Customer 52

Customer Customer Acquisition Direct Mail Finance 52

Marketing Insider Group

JUNE 11, 2013

Pieces of mail and profitability of US Postal service peaked in 2006. Plummeting ever since due to rise of email and decline of direct mail open rates. From Kickstarter in finance to AirBnB in travel to Uber in transportation to Spotify and Pandora in music to Netflix in video. Is your organization ready?

Logistics 92

Logistics Direct Mail Manufacturing Finance 92

Adobe Experience Cloud Blog

MARCH 1, 2016

Every form of marketing today—from mobile to direct mail—requires an in-depth understanding of your audience if you want to engage with them and stand out. Author: Liz (Courter) Oseguera Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Duct Tape Marketing

JANUARY 22, 2019

I was a financial consultant and a business consultant, so I was doing my start-up finance and strategy and even working as a CFO in start-ups and small investment companies and stuff. You’ve been … well, I shouldn’t say “dabbling”, but you’ve had a business for a decade, right? Ben Robertson: Yeah.

Direct Mail 57

Direct Mail Marketing Marketers Analytics 57