Demand Generation vs. Lead Generation: Integrating To Drive Growth
CXL
MAY 27, 2022
More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. those who watched until the end) to distribute to sales reps.
89 
Let's personalize your content