Martech

JULY 14, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. AmEx has a range of acquisition channels, digital and traditional, such as paid search, display, affiliate channels, and in certain markets direct mail.

Gen Z 109

Gen Z Millennials Direct Mail Product 109

Hubspot Marketing

JULY 22, 2022

To jump to a broader side-by-side look at how all generations handle each stage of product discovery and purchases differently. Gen Z Overview (ages 18-24). Social media, YouTube ads, and internet search are the top ways Gen Z discover new products. Ads on streaming services beat cable TV for reaching Gen Z.

Gen Z 138

Gen Z Millennials Retail User-Generated 138

Hubspot Marketing

JULY 28, 2022

Take a look at the following nine trends that we think will pop over the next six months, including NFT subscription services, virtual pop-up stores, direct mail marketing, and more. Direct Mail Marketing. Source: 25 Direct Mail Trends for 2021. 9 Trends We're Watching in the Coming Months. Return of Retro.

Direct Mail 116

Direct Mail Gen Z Fashion Manufacturing 116

Hubspot Marketing

DECEMBER 26, 2023

What’s more, in the past 3 months, 22% of the Gen Z demographic has skipped websites entirely for customer service, opting to reach out to brands via direct messaging (DMs) on social media. If your brand isn’t already getting social, you’re missing out.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Hubspot Marketing

OCTOBER 24, 2022

Beyond the more classic channels like print, TV, radio, and direct mail, many brands now advertise almost exclusively on digital platforms. Advertising isn't what it used to be. This isn't the days of Mad Men's Don Draper and creating quippy billboard slogans — at least, not entirely.

Gen Z 93

Gen Z Millennials Transform User-Generated 93

Sprout Social

MAY 24, 2022

Direct mail, e-mail and toll-free calls are losing popularity among consumers as more and more gravitate to social messaging for customer service. This trend isn’t dominated by Gen Z or Millennials either with more than two-thirds of customers over 40 seeking seamless engagement with brands. “It

Social Media Marketing 125

Social Media Marketing Gen Z Direct Mail Communications 125

Neil Patel

NOVEMBER 26, 2020

Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products. Full-page ads in premium magazines or weighty direct mail pieces are a luxury marketer’s bread and butter.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145