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4 Reasons Why Marketing Automation Fails

Adobe Experience Cloud Blog

APRIL 14, 2016

As Ashley Johnston, SVP, Global Marketing at Experian Marketing Services put it, “Consumers don’t wake up and say, ‘I’m going to be a mobile consumer today.’ A great example is that most millennials communicate using mobile, while retirees prefer to use email or direct mail.

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Direct Mail Thought Leadership Key Performance Indicator Millennials 91
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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. Account-based marketing (ABM) is major account marketing with new shoes.

Transform 80
Transform CMO Direct Mail Global Marketing 80
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