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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. Account-based marketing (ABM) is major account marketing with new shoes.

Transform 81
Transform CMO Direct Mail Global Marketing 81
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4 Reasons Why Marketing Automation Fails

Adobe Experience Cloud Blog

APRIL 14, 2016

In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. A great example is that most millennials communicate using mobile, while retirees prefer to use email or direct mail.

Direct Mail 91
Direct Mail Thought Leadership Key Performance Indicator Millennials 91
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