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How Ecommerce Transformed Marketing 

Digital Marketer

The fact that the global market size of ecommerce continues to grow reflects these changes. Starting from simple banner ads and email campaigns, digital marketing has come to mean so much more. The Decline of Traditional Marketing. New Marketing Channels.

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4 Reasons Why Marketing Automation Fails

Adobe Experience Cloud Blog

In my opinion, the biggest mistake marketers today make is not tracking key performance indicators back to corporate business objectives. If you continue to collect traditional marketing metrics such as opens and clicks to support your decision-making, you may very well be setting yourself up to be excluded from a seat at the revenue table.