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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Being overly focused on campaign metrics like opens and clicks, and failing to look at performance over time and deeper engagement metrics. Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Direct business impact.

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Outbound Marketing Unboxed: Strategies, Tips & Real-World Insights

Customers.ai

The age-old practices of cold calling, direct mail, and events are not merely relics of the past but are now just a set of tools in the hands of savvy marketers. Direct Mail Campaigns Mail is tangible. Personalization Opportunities : Creative direct mail allows for highly personalized content.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

There you can check your Site Health score—this is like a grade for your website’s overall SEO health. This includes promoting your business through the following channels: Print Radio Billboards Direct mail Events Business cards Flyers Networking One effective strategy? Select the “ Start Site Audit ” button.

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