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2 Ways to Take Back the Power in Your Business: Part 1

Digital Marketer

Especially if you are in the home services or specialty services spaces where direct mail is 100% where you need to be, but don’t forget the QR code and UTMs and unique landing pages and geotargeted ads and email nurturing sequence for a holistic approach.

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Being overly focused on campaign metrics like opens and clicks, and failing to look at performance over time and deeper engagement metrics. Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Direct business impact.

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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. Send out your message to potential attendees using email marketing, social media promotion, a press release, direct mail, and other channels. Use multiple channels to reach out.

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Demand Generation Marketing: A Five-Minute Guide

Adobe Experience Cloud Blog

Delivering content to your prospects and directing them to the right place will involve a robust mix of programs covering a variety of channels—email, social, direct mail, even live events. But you also need to understand the best way to get it to your audience. Well, that’s only half the equation.

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4 Reasons Why Marketing Automation Fails

Adobe Experience Cloud Blog

Marketing efforts are not designed to meet key business objectives. In my opinion, the biggest mistake marketers today make is not tracking key performance indicators back to corporate business objectives. A great example is that most millennials communicate using mobile, while retirees prefer to use email or direct mail.

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How to Market Without Cookies

Neil Patel

Here are some ways to collect first-party data to help you get started: online surveys sign-up forms newsletters community polls SMS answers mobile notification responses direct mail (offline post), etc. These are some of the tools marketers typically use to gather first-party data from both new visitors and seasoned users.

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Outbound Marketing Unboxed: Strategies, Tips & Real-World Insights

Customers.ai

The age-old practices of cold calling, direct mail, and events are not merely relics of the past but are now just a set of tools in the hands of savvy marketers. Direct Mail Campaigns Mail is tangible. Personalization Opportunities : Creative direct mail allows for highly personalized content.