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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. For example, marketing agency Omniscient Digital knows its target market is on LinkedIn.

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The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Launching a campaign is easy; launching a successful one is not so easy.

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How to Make Your Nonprofit Website a Marketing Machine

Marketing Insider Group

To align your website with your marketing efforts, follow these branding, content marketing , and graphic design best practices: Create a nonprofit marketing plan for your website. Let’s explore how to leverage your website as a powerful marketing tool. Create a nonprofit marketing plan for your website.

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7 Marketing Campaign Essentials to Drive Success

Adobe Experience Cloud Blog

We are continually obsessing over our marketing campaigns, but how often do we stop to work out precisely what this means and how to succeed step by step. Typically, a marketing campaign is a planned sequence of activities and processes which promote an individual product, service, or resources. When do you plan to do it?