Direct Mail Key Performance Indicator Non-Profit User-Generated 
Litmus
JULY 8, 2021
Being overly focused on campaign metrics like opens and clicks, and failing to look at performance over time and deeper engagement metrics. Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Email revenue and profit. Lead generation.
Hubspot Marketing
NOVEMBER 6, 2018
Generate revenue. Boost user engagement. This is hardly a definitive list, but it gives you an idea of some general business goals that a campaign could help reach. For generating revenue: Leads, sales, upsells. For boosting user engagement: Blog shares, social shares, email interactions. Increase brand awareness.
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