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Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick

Adobe Experience Cloud Blog

To break through the noise and reach your target audience, you need to send them personalized messages at scale, which requires a sophisticated marketing automation platform that can listen to your prospects and customers’ behaviors and actions to inform and trigger relevant communications. Why is this so effective?

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3 Core Functionalities for Multi-Channel Marketing

Adobe Experience Cloud Blog

through SMS text, email, and even direct mail). Traditional Marketing vs. the Future. Traditional marketers have largely considered campaign execution to be a series of micro-campaigns rather than a cohesively connected and self-directed buyer journey. Audience Management.