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Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic

Adobe Experience Cloud Blog

Now, our friends to the north have made another important contribution, this time to the world of modern marketing. A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. Direct mail gets noticed. Direct mail persists.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

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Why we care about B2B marketing: A guide for marketers

Martech

If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly. New features are making marketing automation platforms more powerful than ever. Click here to download! — to targeted accounts.

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