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How Each Generation Shops in 2022 [New Data from Our State of Consumer Trends Report]

Hubspot Marketing

With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. Jump to our Gen Z deep dive >> Millennials Overview (ages 25-35). Social media, internet search, and YouTube ads are also the top ways Millennials discover new products.

Gen Z 140
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7 Marketing Questions Teams are Asking in 2024 (+Data & Insights)

Hubspot Marketing

LinkedIn posts, social media ads, direct mail, you name it. As Beth Comstock wisely notes, “Marketing's job is never done. Best for: Marketers looking to not only keep up with ever-changing demands and improve the customer experience. It’s also great for marketing teams looking to stay on the cutting edge of innovation.

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The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

Hubspot Marketing

Beyond the more classic channels like print, TV, radio, and direct mail, many brands now advertise almost exclusively on digital platforms. Our main focus in 2023 will be combining data and direct customer feedback to help make our marketing even more effective. Advertising isn't what it used to be.

Gen Z 96
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7 Neuroscience Sales Tips That’ll Skyrocket Your Sales

Neil Patel

Whether you’re selling via email, direct mail, or social selling, highlight the benefits as well as the features of your product. These days, most of us are selling to a new generation of customers: the millennials. That’s why it’s difficult for a new marketer, organization, or company to dominate the marketplace.