Adobe Experience Cloud Blog

APRIL 14, 2016

A great example is that most millennials communicate using mobile, while retirees prefer to use email or direct mail. The key is to remember who’s ultimately receiving your marketing messages on the other side of that computer, mobile device, or direct mail: individuals.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Neil Patel

NOVEMBER 26, 2020

Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products. Full-page ads in premium magazines or weighty direct mail pieces are a luxury marketer’s bread and butter.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Duct Tape Marketing

AUGUST 14, 2018

And while you may not have the specific analytics to see precisely how your offline ads are performing, there’s still immense value in investing in print, television, radio, and direct mail. If your target customers are millennial men, consider running your ad during the college football game on your local sports network.

Advertising 52

Advertising Advertisers Direct Mail User-Generated 52

Martech

JULY 15, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. AmEx has a range of acquisition channels, digital and traditional, such as paid search, display, affiliate channels, and in certain markets direct mail.

Gen Z 109

Gen Z Millennials Direct Mail Retail 109

Neil Patel

APRIL 20, 2021

Whether you’re selling via email, direct mail, or social selling, highlight the benefits as well as the features of your product. These days, most of us are selling to a new generation of customers: the millennials. Millennials are a unique set of people born between 1982 and 2000 and making up 26% of the world’s population.

Millennials 137

Millennials User-Generated Education Advertising 137

Marketing Insider Group

NOVEMBER 14, 2013

44% of direct mail is never opened and goes straight to the trash - Tweet This! Recent eye-tracking studies show 18-34 year-old millennials do not look at banners on the web pages they visit - Tweet This! 86% of us skip TV ads - Tweet This! 90% of emails are never opened and 99.5% of emails receive no clicks - Tweet This!

Telemarketing 82

Telemarketing Direct Mail Millennials CMO 82

Rock Content

SEPTEMBER 18, 2017

Take NBC’s Olympics debacle and a projection that fell short and was blamed on Millennials. Sorry NBC, you don’t have a “Millennial problem.” This is a term that comprises some of the more traditional marketing activities such as trade shows and conferences, cold calling potential leads, direct mail and even television.

Outbound Marketing 45

Outbound Marketing Inbound Marketing Branding Logistics 45

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Seek out synergistic media appearances.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Exposure Ninja

OCTOBER 2, 2023

Direct Mail Examples Although direct mail can be frowned upon, if it offers value , it’s likely to be seen in a better light by the recipient than a basic letter. Image Source Events marketing doesn’t just apply to huge conferences — you can also sponsor smaller local events.

PR 52

PR Marketing Marketers Promotion 52

Use Insider

AUGUST 20, 2021

SmarterHQ’s study found that 70% of millennials are frustrated with brands sending irrelevant emails, and 72% of consumers say they only engage with personalized messaging. If all else fails, try direct mail, that will stand out for sure. If yes, you can run cross-channel marketing campaigns to encourage them to come back.

Direct Mail 52

Direct Mail Marketing Marketers Customer Journey 52

Hubspot Marketing

JULY 22, 2022

Jump to our Gen Z deep dive >> Millennials Overview (ages 25-35). Social media, internet search, and YouTube ads are also the top ways Millennials discover new products. Facebook, YouTube, and Instagram are the top social media apps among Millennials. Jump to our Millennial deep dive >> Gen X Overview (ages 35-54).

Gen Z 129

Gen Z Millennials Retail User-Generated 129

Martech

APRIL 15, 2022

This includes expanding digital marketing strategies to the metaverse , which could be a great way to connect with millennial and Gen Z buyers as over half of both groups are interested in using the technology, according to a survey from Morning Consult. — to targeted accounts.

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Marketing Insider Group

MAY 14, 2015

They don’t open direct mail. A recent study shows that only 1% of millennials would be impacted by even a compelling ad. They are bored to tears with all the promotional crap and clever propaganda. They don’t look at or click on banners, they don’t watch TV ads. They don’t answer cold calls.

Direct Mail 93

Direct Mail Millennials Entertainment Promotion 93

Backlinko

MAY 14, 2024

For example: If you target Gen Z or millennials, meet them where they spend their time. This includes promoting your business through the following channels: Print Radio Billboards Direct mail Events Business cards Flyers Networking One effective strategy? Nearly 85% of Instagram’s audience is under 45.

PR 70

PR Customer loyalty User-Generated Marketing 70

Adobe Experience Cloud Blog

FEBRUARY 15, 2016

She spent early on and often on traditional methods—$12 million on television, $6 million on direct mail, and set aside about $6 million for digital advertising. Digital marketing has been at the heart of his marketing strategy, and that appears to have started to pay off with the target demographic of the millennial generation.

Direct Mail 91

Direct Mail Thought Leadership Millennials Digital Marketing 91