Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing

Adobe Experience Cloud Blog

MARCH 25, 2010

Even companies that generate a great flow of inbound leads can still benefit from this, since (1) the competitors are prospecting into accounts, so waiting for inbound interest can be a recipe for ending up as “column b” and (2) it’s an important way to generate business in new markets where the inbound interest is not as high.

Management

Adobe Experience Cloud Blog

JUNE 24, 2009

     Direct mail may not be dead.   Of course this presentation talked about incentives and email programs, but surprisingly it also talked about direct mail.   With many marketers solely focusing on email, direct mail now has the ability to stand out.

Direct Mail