Martech

MAY 25, 2022

Although you don’t want to be completely beholden to legacy systems, you do need to consider how your new marketing technology integrates with current, and quite possibly, future systems. Do you see a sea of messy code over the horizon, or do you see a fluid integration in which data flows easily from one system to the next?

Whitepaper 109

Whitepaper Email Marketing CRM Customer 109

Marketing Insider Group

AUGUST 12, 2020

Expanding your online tribes will allow you to expand your reach into new markets. As you identify new customer segments, create customer personas for those as well. Encourage them to share with their friends and colleagues.

Marketing Strategy 130

Marketing Strategy Content Marketing Gen Z Whitepaper 130

SocialPilot

FEBRUARY 9, 2024

Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. Michael posts great videos on skill-building.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Adobe Experience Cloud Blog

JULY 17, 2018

While live streaming is still a fairly new market given that many companies are still trying to fine-tune their approach, it’s certainly a craze to be a part of. And of course, we can’t forget the golden nuggets that enrich every piece of content our marketing team comes out with: customer quotes.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Marketing Insider Group

JANUARY 2, 2020

Siloed departments: When your sales team has little idea about what your marketing team is doing, they won’t have access to the data that indicates that a new market of eager customers has just opened up for that new widget they’re trying so hard to sell.

Transform 83

Transform Whitepaper Thought Leadership Key Performance Indicator 83

Adobe Experience Cloud Blog

JULY 5, 2012

A great way to deliver your high value content to the correct prospects is through content syndication–a content sharing strategy that can be used to promote your whitepapers, articles, news releases, etc. Also, gated content (forms that have to be filled out before downloading whitepapers, etc.)

Whitepaper 109

Whitepaper Thought Leadership Promotion Education 109

Adobe Experience Cloud Blog

DECEMBER 13, 2018

If you invest in the right talent and infrastructure to build these pillars, your website will be much more adept to achieve your goals, whether that’s driving conversions, newsletter signups, or whitepaper downloads. When a company spends all of its resources to develop new channels at the expense of its website, viewers will notice.

New Technology 131

New Technology Whitepaper Thought Leadership CRM 131

Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

eBook 115

eBook Marketing Strategy Whitepaper PR 115

Pam Didner

NOVEMBER 5, 2020

Marketing-created content that would also benefit sales communications include: Product videos. White papers, industry trends, and survey reports conducted by marketing. Product pages on the website. Product sheets. Solutions briefs. Customer success stories. Case studies. ROI reports and ROI calculators.

Whitepaper 75

Whitepaper Customer Journey Education Marketing 75

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Especially in a highly regulated industry like asset management, it’s difficult to stay up-to-date with new technology and processes without guidance from the SEC or FINRA. Additionally, some firms are reluctant to try new marketing tactics because the leaders of the firm are from a different era.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Adobe Experience Cloud Blog

MAY 12, 2017

Marketing is a sales development team. A whitepaper download doesn’t generate a closed deal. 4% of folks in any given market are actively looking for solutions. Try new marketing programs that map to the sales/buying process. Let’s make a crazy statement, shall we? It is our job to develop sales opportunities.

Thought Leadership 115

Thought Leadership Whitepaper Health Customer 115

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. . It can include 140 character tweets, photos, brief product updates or FAQs.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Rock Content

AUGUST 6, 2023

Examples of lead magnets include whitepapers, e-books, checklists, free trials, webinars, or discount codes. KPIs to help you achieve this include: Market share New customer acquisition rate Sales growth in new markets 7.

Key Performance Indicator 74

Key Performance Indicator Marketing Marketers Whitepaper 74

Neil Patel

JANUARY 2, 2021

Marketing automation frees you (and relevant people on your team) from mundane tasks. For example, say someone signs up to download a whitepaper on your landing page. If you feel really good about the rest of your marketing strategy and just need help with getting all the infrastructure working correctly, reach out to them. #3

CRM 145

CRM Marketing Marketers Price 145

Duct Tape Marketing

JANUARY 30, 2024

A lot of folks that I was talking to said, we're having trouble navigating our competition, we're having trouble navigating these new market changes. So there are a lot of free resources, articles, white papers, videos@strategyskills.com, so strategy skills.com, lots of free resources there. I appreciate it.

Whitepaper 70

Whitepaper Communications Transform Logistics 70

Adobe Experience Cloud Blog

JUNE 14, 2016

With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. One of the key topics of discussion? Digital transformation.

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Marketing Insider Group

JUNE 15, 2015

To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. By doing this, you’re marketing to prospects that are the easiest to access and the most likely to convert.

Telemarketing 86

Telemarketing Marketing Automation Platform Outbound Marketing Whitepaper 86

TechWyse

MARCH 8, 2023

Make Use of Influencer Marketing Recent studies show that nearly 90% of marketers believe that influencer marketing is an effective form of marketing, and 33% of Gen Z-ers have bought a product based on an influencer’s recommendation. This starts by searching for influencers who are known within your niche.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Rock Content

MARCH 23, 2023

Whenever you publish a new piece, you can share the news on social media, forums, email blasts, and more. Overall, a corporate blog makes expanding into new markets and territories much easier since you’re offering something of value, not just a sales pitch.

Real Estate 76

Real Estate Marketing Marketers User-Generated 76

Hootsuite

JULY 25, 2023

That’s why we’ve compiled a list of the best ChatGPT prompts for marketers. Use these conversation starters to automate tasks, drive customer conversations, and generate new marketing ideas. Re-write this email to appeal to social media marketers [INSERT EMAIL]. It’s seriously easy. INSERT POST].

Whitepaper 91

Whitepaper Gen Z Marketing Marketers 91

Adobe Experience Cloud Blog

JANUARY 7, 2016

Take charge : Bolster your credibility by putting it in writing: When your marketing materials and one-pagers confirm what you’re telling prospects, you’ll have the backing of authority through the power of the written word.

Thought Leadership 92

Thought Leadership Price Whitepaper Retail 92

Neil Patel

MARCH 15, 2021

Search Engine Journal uses a small form in their right side bar offering daily news — they also ask about what topics they user is interested, which helps them send more valuable content. You can also offer a checklist, ebook, white paper, or another downloadable asset. Follow Email Marketing Laws and Regulations.

Email Marketing 145

Email Marketing Whitepaper Marketing Marketers 145

Adobe Experience Cloud Blog

JULY 20, 2009

We generated a stream of content and micro-content around six calendared themes, including white papers, blog posts, Twitter tweets, e-newsletter, a viral video, social media releases and discussions on a new community forum. Q: What advice do you have for a new marketer?

Thought Leadership 61

Thought Leadership Whitepaper User-Generated Shipping 61

Adobe Experience Cloud Blog

JUNE 24, 2009

     Testing can allow you to enter a new market with little risk. Denise Hopkins of Experian talked about how you can use testing to try out a new market before launching a full-fledged demand generation program.     6.   Testing allows for success while minimizing mistakes.

Direct Mail 52

Direct Mail Whitepaper Thought Leadership Analytics 52

Adobe Experience Cloud Blog

MARCH 25, 2010

Even companies that generate a great flow of inbound leads can still benefit from this, since (1) the competitors are prospecting into accounts, so waiting for inbound interest can be a recipe for ending up as “column b” and (2) it’s an important way to generate business in new markets where the inbound interest is not as high.

Management 101

Management Customer Acquisition Direct Mail Whitepaper 101

Scoop.it!

MARCH 17, 2022

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. You can then use relevant quotes in an article, Facebook ad, or white paper. You need to combine your free, organic publishing with paid marketing.

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 78

Telemarketing Customer loyalty Marketing Marketers 78

Marketing Insider Group

JANUARY 2, 2013

Infographics are easy to consume, but customers will read long articles and white papers as long as they are interesting and helpful. This is the new marketing: it’s more about educating than broadcasting. Use graphics, charts and video. Be personal. Go multi-format. Some of the slides where the basis for my Web 2.0

Marketing Strategy 98

Marketing Strategy Whitepaper Content Marketing Marketing 98

Marketing Insider Group

SEPTEMBER 17, 2019

At the end of your email, include a link to download a white paper or e-book that unpacks your blog post’s content in greater depth. Finding influencers in that new market, he points out, can help jumpstart your content marketing to your new target market.

Gen Z 85

Gen Z B2C Whitepaper Content Placement 85

Rock Content

AUGUST 4, 2023

It will calculate your overall marketing budget needs so you can achieve your goals. Whether you’re a brand-new business or an enterprise company looking to expand to new markets, this planner is valuable. Check out this tool and see how Rock Content can help improve your business!

Management 52

Management Whitepaper Digital Marketing Advertising 52

Marketing Insider Group

OCTOBER 28, 2019

It might surprise you, but expertly crafted content marketing rarely promotes the product or service itself. Whether it’s a blog post, a highly technical white paper, or a how-to video, great content marketers put the customer’s greatest needs at the heart of every piece of content they produce.

Marketing Strategy 93

Marketing Strategy Content Marketing Whitepaper Transform 93

CXL

MAY 27, 2022

Demand generation meets this new market behavior and places much more emphasis on providing value before potential buyers ever see a sales message. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. If you change your strategy, you need to change your metrics.

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Content Marketing Institute

APRIL 26, 2018

Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. HANDPICKED RELATED CONTENT: How to Persuade the Naysayers to Embrace New Marketing Technology. It’s no surprise, then, that the panelists acknowledge how difficult proving value can be.

Branding 101

Branding Whitepaper Education Traditional Marketing 101

Marketing Insider Group

SEPTEMBER 5, 2023

A detailed whitepaper might thrive on LinkedIn but may not get the same traction on Twitter. Content marketing isn’t a one-way street. Is it industry leaders, potential clients, or maybe a niche segment within your market? Are you aiming to generate leads, boost brand awareness, or establish thought leadership ?

Market Research 101

Market Research Content Marketing Marketing Marketers 101

Adobe Experience Cloud Blog

JULY 20, 2018

Emily mentions the importance of standing out and being willing to ask the tough questions to push the envelope, saying, “With so many emerging technologies, new trends, and where you are marketing to someone like you, it’s hard to stand out and create the demand for the products/services your sales team is asking marketing for.

Whitepaper 91

Whitepaper Thought Leadership User-Generated Fashion 91

Martech

MARCH 22, 2022

Transactions usually happen offline in B2B marketing. Thus, B2B marketers focus on lead nurturing and qualifying for sales contacts through education, becoming a trusted industry news source and microtransactions like whitepaper downloads, webinar and conference registrations, information requests, how-tos, Q&A, etc.

Email Marketing 122

Email Marketing Law B2C Marketing 122

Scoop.it!

APRIL 20, 2023

In this case, you’d need to solidify what new markets you’d like to target and how content marketing can help you enter them. For instance, let’s say you’ve designed some of the top real estate websites for agents in The Pacific Northwest, but you’d like to scale to even greater heights.

Marketing Plan 83

Marketing Plan Content Marketing Real Estate Whitepaper 83