Martech

APRIL 6, 2023

It’s no surprise that marketers everywhere are concerned that AI will render many aspects of marketing obsolete, but before you start worrying, let’s remember that this has happened before: Direct mail was disrupted by email. Telemarketing was replaced by SMS marketing. The phone book was replaced by online search.

Thought Leadership 143

Thought Leadership Telemarketing Transform Direct Mail 143

Exposure Ninja

OCTOBER 16, 2023

If you know your target customer reads a particular type of magazine, you want to get your product in that magazine. Different types of broadcast marketing include: TV adverts Product placement TV show sponsorships The company appears as part of a TV show The company appears on the news Radio adverts Radio jingles.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Send an email or direct mail invitation, allowing attendees to plan. Use your inside sales people or a B2B telemarketing service to follow up on the phone. Go Beyond Email Invitations.

Direct Mail 134

Direct Mail Telemarketing Thought Leadership Marketing 134

Adobe Experience Cloud Blog

JUNE 5, 2013

Trend – When a telemarketer calls you at work to sell you a product, that’s ‘interruption’ marketing. Opportunity – Firms need to overhaul their marketing to target clients much earlier in their decision making process (buying cycle): the point in time when people are still unaware of financial services products.

Digital Marketing 134

Digital Marketing Telemarketing Thought Leadership Direct Mail 134

Adobe Experience Cloud Blog

JANUARY 19, 2009

First, B2B marketing encompasses so many disciplines and channels: email, search, events, direct mail, telemarketing, online and offline advertising, and so on. Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy.

Thought Leadership 48

Thought Leadership Telemarketing Direct Mail Analytics 48

Adobe Experience Cloud Blog

JULY 7, 2009

  Drip Marketing: Marketers use drip marketing to deliver thought leadership and product information to prospects and other contacts that have opted in to receive marketing communications.   ROI will need to be determined for any email or marketing automation tools used for drip campaigns. lead nurturing. .

Telemarketing 102

Telemarketing Thought Leadership Direct Mail Marketing 102