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Current trends in marketing and data have deep roots

Martech

Fifty percent or more of B2B customers, according to Winterberry, research products and services online before making purchase decisions (we knew that), look for information on social media, increasingly access content on mobile and are more likely to interact with brands delivering high-quality, personalized content.

Transform 109
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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Lastly, offer an incentive, like a discount or free product, to boost completion rates. Gyubee also uses video marketing to showcase menu items. Helping to engage its target market.

PR 103
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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. With an extra $1,000 I’d buy a better microphone and camera for my video productions.

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Content Marketing-driven Lead Generation Ideas

Scoop.it!

One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? However, without a reliable source of leads for a product or service, you won’t reach your goals. That is why it is important to balance your marketing portfolio and segment your offering. Free trials.

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Best B2B Marketing Strategies in 2023

Exposure Ninja

Attracting the right crowd: By creating targeted content that addresses your audience’s specific needs and pain points, you’ll draw in the folks who are most likely to benefit from your products or services. Share your expertise through blog posts, whitepapers, webinars, or podcasts to build trust and credibility with your audience.

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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. Know the most critical component of video marketing.