Direct Marketing, Finance, New Technology and Price

Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

SEPTEMBER 25, 2023

The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. In today’s tight economy, more and more marketing managers face this challenging scenario with their financial overseers. Pricing customer service. Overall market demand.

User-Generated

User-Generated Finance Marketing Marketers

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

DECEMBER 13, 2021

Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing. FinTech marketers invested $3 billion on user acquisition in 2020. Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%.

Advertising

Advertising Advertisers Retail Shoppers

Marketing Pro Pulse

Why you’re not getting credit for your marketing efforts — and how AI can help

Stats roundup: the impact of Covid-19 on marketing & advertising

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