Remove Direct Marketing Remove Gen Z Remove Market Trends
article thumbnail

Mastering Target Audience Analysis: A Practical Guide With Real-World Examples

Vertical Response

For instance, Nike focuses its efforts on influential individuals and people up to 55 years old, whereas Under Armour concentrates on the 18-25 Gen Z demographic. This involves studying customer demographics, assessing the competition, and researching industry trends. Why is personalization important in marketing?

article thumbnail

What is Digital Marketing: The Ultimate Online Marketing Guide

Rock Content

Smartphones are incredibly popular, especially among Millennials and Generation Z. With applications like Instagram, Facebook, and Snapchat taking up hours in their days, companies have very much found a direct link to their lives. No matter who your target demographic is, you are sure to find them through Digital Marketing.