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The Healthcare Organization’s Guide to Effective Content Marketing

Marketing Insider Group

Content has the potential to be an incredibly effective marketing channel for healthcare organizations. Users search Google for health-related questions over 1 billion times each day , accounting for around 7 percent of the search engine’s total search queries. Quick Takeaways. Cleveland Clinic.

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Community-based marketing requires new leadership mindset

Businesses Grow

I was honored to have my friend Douglas Burdett, host of the glorious Marketing Book Podcast , talk to me about my new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy. The thing that has nagged at me for a long, long time is this trend in the world around mental health. It haunted me.

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