Adobe Experience Cloud Blog

JANUARY 28, 2014

Goal : Automate and scale your marketing strategies. Tech Solution: Marketing automation. A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

CXL

MAY 27, 2022

monday.com produced a series of YouTube videos that outline specific features of their work management system and show them in a real-life scenario. This video on project management workflows addresses common customer pain points immediately: “Today, I’ll show you how to set priorities, align on goals, manage resources, and more.”.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Customer Journey 134

Martech

MAY 20, 2024

Customer data platforms ( CDP ) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.” Campaign Focus.

CRM 68

CRM Retail Analytics Marketing Automation Platform 68

DirectMail2.0

FEBRUARY 26, 2024

Transcript below) [0:00:04] DC: It takes the right skills and the right innovation to design and manage meaningful print marketing solutions. Welcome to Podcasts From the Printerverse, where we explore all facets of print and marketing that create stellar communications and sales opportunities for business success. Well, nice.

Direct Mail 52

Direct Mail Education Whitepaper Product 52

Duct Tape Marketing

JUNE 1, 2017

And take it up a notch by further personalizing your ongoing communications — using marketing automation to gather data about each of your users. According to the Direct Marketing Association , automated email campaigns generate 21 percent of email marketing revenue while triggered campaigns generate 75 percent of email revenue.

Email Marketing 58

Email Marketing Customer Whitepaper Marketing Automation Platform 58