Sprout Social
JUNE 21, 2022
A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?
Martech
OCTOBER 27, 2023
But in marketing technology, hype is often accompanied by confusion. This requires cutting through the product marketing vocabulary and understanding what a particular topic or trend can do to create value and how it applies to your organization’s needs. Martech buyers continually work to stay on top of what’s new and exciting.
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Marketing Insider Group
MAY 10, 2010
Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.
Marketing Insider Group
MAY 10, 2010
Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. For me, the strength of inbound marketing techniques lies in the power of giving up control to the customer.
Marketing Insider Group
NOVEMBER 18, 2010
One thing that’s not going to go away even in 2011 is the email marketing efforts. Maybe this will change with future iterations of the product but I remain to be convinced. I am utterly convinced the rise of all things mobile will take us all by surpise at its swiftness, espcially in the consumer world.
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