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Direct Marketing: What it is and 5 direct message marketing examples

Sprout Social

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

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Making sense of composable CDPs: What martech buyers need to know

Martech

But in marketing technology, hype is often accompanied by confusion. This requires cutting through the product marketing vocabulary and understanding what a particular topic or trend can do to create value and how it applies to your organization’s needs. Martech buyers continually work to stay on top of what’s new and exciting.